7eleven Jurnott's Starbucks Okami restaurant Samsung The company is facing a drop in sales since...
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7eleven Jurnott's Starbucks ● Okami restaurant Samsung The company is facing a drop in sales since the COVID-19 lockdowns; accordingly senior management decided to launch a new advertising campaign to increase sales and improve their profitability. You are the brand manager responsible for one of the company lines. Your responsibility is to manage the new advertising campaign project. For this project you will have a cross-functional team to work together on the project from the planning phase until the finalisation phase. The team is diverse, and members are from the following departments: • marketing • finance • IT • sales legal As well a freelance designer will be on board until project finalisation. Externally you are consulting with an advertising agency as they will be responsible for the media bookings. To prepare for the project you need to complete the following tasks/ activities - follow the instruction / template given when applicable. Activity 5- Develop project budget, Prepare a budget To manage the project, you need a budget to support the preparation of the campaign as well as the campaign itself. This budget is expected to cover the staff payment, the freelance staff and the agency as well as the cost of the campaign development and material needed e.g.: posters, flyers, social media. a. Develop your project budget - you can add rows as needed. Budget item Total: Unit cost Per hour rate Total unit Hours Total budget b. Write a message to the CEO, explaining the budget and asking for his approval. 7eleven Jurnott's Starbucks ● Okami restaurant Samsung The company is facing a drop in sales since the COVID-19 lockdowns; accordingly senior management decided to launch a new advertising campaign to increase sales and improve their profitability. You are the brand manager responsible for one of the company lines. Your responsibility is to manage the new advertising campaign project. For this project you will have a cross-functional team to work together on the project from the planning phase until the finalisation phase. The team is diverse, and members are from the following departments: • marketing • finance • IT • sales legal As well a freelance designer will be on board until project finalisation. Externally you are consulting with an advertising agency as they will be responsible for the media bookings. To prepare for the project you need to complete the following tasks/ activities - follow the instruction / template given when applicable. Activity 5- Develop project budget, Prepare a budget To manage the project, you need a budget to support the preparation of the campaign as well as the campaign itself. This budget is expected to cover the staff payment, the freelance staff and the agency as well as the cost of the campaign development and material needed e.g.: posters, flyers, social media. a. Develop your project budget - you can add rows as needed. Budget item Total: Unit cost Per hour rate Total unit Hours Total budget b. Write a message to the CEO, explaining the budget and asking for his approval.
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a The project budget is as follows Budget item Inhouse Staff payment 50 Freelancing Staff payment Pa... View the full answer
Related Book For
Microeconomics Theory and Applications
ISBN: 978-1118758878
12th edition
Authors: Edgar K. Browning, Mark A. Zupan
Posted Date:
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