This project idea is an app that offers a navigation system of a store (like a GPS) for consumers to find all their necessary items as fast and efficiently as possible.

Key Hypotheses:

1. Consumers will take the time to use our in-store navigation system.

2. Our system will provide retailers with increased revenue.

3. Our system will attract new customers to stores that use it.

4. Retailers will be willing to pay for this service since it will provide them more revenue.

Job-to-be-done:

The job-to-be-done is to provide consumers with an in-store navigation system so that

consumers can more efficiently find their items and so retailers increase their revenue.

Proposed solution:

An in-store navigation system that uses AI to develop the shortest route customers should

take in a store to find all their items. The system would also recommend other items if a store is

out-of-stock for a particular item.

Market/Customer Segment:

The in-store navigation system would be sold to retailers, especially large retailers that

are looking for ways to attract customers. The consumers that will use our service are those that

are busy, people that value using their time as efficiently as possible, and people who want to

reduce the amount of time wasted shopping.

Value Proposition:

1. Helps increase revenue for retailers since consumers will find all items they want to buy.

2. Helps retailers attract new customers with this service.

3. Allows shoppers to save time while shopping.

4. Allows shoppers to find alternative products for out-of-stock products.

5. Brands/stores can sponsor and include advertisements if retailer desires.

Assume that you are the founder of XX company and have developed an artificial intelligence or blockchain technology. You will use this report to raise the next round of funds to fuel your growth.

1) Market and Disruption (2 pages) This is is the question

• The incumber / disruptor analysis
• Competitive positioning