This project provides an opportunity for you to develop the competitive strategy for a real-world business. You will use the Internet to identify E-Bikes competitors (real companies on the Internet) and the competitive forces in its industry. You will use value chain analysis to determine what kinds of information systems will provide the company with a competitive advantage. E-Bikes management wants to be sure it is pursuing the right competitive strategy. You have been asked to perform a competitive analysis of the company using the Internet to find the information you need.

Prepare a 2 paragraph that analyzes E-Bikes using the value chain and competitive forces models. Your report should include the following:

Which activities at E-Bikes create the most value?

How do E-Bikes provide value to its customers?

What other companies are E-Bikes major competitors? How do their products compare in price to those of E-Bikes? What are some of the product features they emphasize?

What are the competitive forces that can affect the industry?

What competitive strategy should e-bikes pursue?

What information systems best support that strategy?