This project will allow you to work as a short-term consulting team, to analyze a new product market opportunity (public, private, non-profit) for a product/service launch applying this course's concepts and your understanding of market research. Your team will identify an issue or problem (i.e. ultimately affects individual or team performance and/or organizational commitment) that an organization is facing to launch a new product and will conduct research with potential customers so that you can make a recommendation for a new product. The purpose of the project is to give your team an opportunity to apply what has been learned in the course (through course lectures, readings, and discussions) to opportunities in an organization of your team's choice