This project will provide you with a realistic, hands$-$on application of how data analytics is used to assess the overall performance of a business and how new programs or marketing can be developed to improve business performance. You will analyze the data set $($posted here$)$ using any available algorithms to discover patterns, trends, and information on customer behavior and demographics. This information will be used to design new programs or marketing strategies for senior leaders at Zappos. You will be required to $(1)$ show and interpret your analysis of the data and $(2)$ use your analysis to describe the new programs or marketing strategies you will be proposing.