This question: $1$ point$($s$)$ possible

Subm

JAB, a German company that now owns both Peet's and Intelligentsia, has been focusing on sales of cold$-$brewed coffee, which it sells in supermarkets and convenience stores. According to an article in Street Journal, "Makng and distributing cold$-$brewed coffee, in particular, is challenging and expensive because it requires a lot of coffee beans to extract the flavor."

Source: Zeke Turner and Julie Jargon, "The Secretive Company That Pours America's Coffee," Wall Street Journal, March $7,2018.$

If cold$-$brew coffee is more costly for JAB to produce than is conventional ground coffee or hot coffee sold in coffeehouses $($JAB sells those types of coffee as well$),$ why would JAB focus on it$?$

A$.$ JAB isn't worried about making a profit$-$it is a company that is passionate about cold$-$brew coffee.

B$.$ JAB is following a strategy of differentiating its product from those offered by competing firms.

C$.$ JAB is hoping to entice more firms to sell cold$-$brewed coffee to increase its popularity.

D$.$ All of the above.

Ten years from now, JAB's economic profit from selling cold$-$brewed coffee would be $$ higher than it is today.