This question: $2$ point$($s$)$ possible

Which of the following BEST describes the condition of market fragmentation?

A$.$ A relatively new term coined to denote individuals who were born after $1994$

B$.$ The dimensions that divide the total market into fairly homogeneous groups, each with different needs and preferences

C$.$ The decision$-$making process in which the consumer checks his or her memory and surveys the environment to identify what options might solve his or her problem

D$.$ The statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure

E$.$ The concent that people's diverse interests and backgrounds naturally divide them into numerous groups with distinct needs and wants