Question: This question and the previous question are based on the following mini - case: Deanna has invented a new product. It is a combination of

This question and the previous question are based on the following mini

-

case:

Deanna has invented a new product. It is a combination of hair spray and insect repellent. She describes her target market this way: "I feel this product is best suited for women aged

14

44

who enjoy the outdoors and spend a lot of time in outdoor sports and other activities. They are concerned about their appearance and always try to look neat and wellgroomed. They don't want their activities spoiled by worrying about insect bites and may actively dislike drugs. Most of them live in the sunbelt areas of the country."

Deanna's targeting of women based on her belief that her customers enjoy outdoor activities is a type of segmentation.

Demographic

Psychographic

Socioeconomic

Racial

Dimensional

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