Question: This question for a marketing class. Thank you so much in advance! The ZX Spectrum was an 8-bit personal home computer released in the UK

This question for a marketing class. Thank you so

This question for a marketing class. Thank you so

This question for a marketing class. Thank you so much in advance!

The ZX Spectrum was an 8-bit personal home computer released in the UK in 1982 by Sinclair Research Ltd. Scroll forward 23 years and the Spectrum is backl Not exactly as the same device; for one thing, you cannot program with it. And there is no need for it, as the new version comes already loaded with over 1,400 games. Since the launch of the machine, over 24,000 compatible software titles have been released, and even today about 100 are released every year. Behind the original computer was Sir Clive Sinclair, who was also the inventor of the first pocket TV in 1966 and the first pocket calculator in 1972. It has been estimated that over 5 million Spectrum units were sold. The original buyers, now in their late 40 s or early 50 s, have flocked to the Indiegogo crowd-funding campaign for the Sinclair Spectrum Vega, which is based on the original Spectrum, and has a simple and elegant design with five buttons and a control pad. The plan for the new Vega is that oncethe first 1,000 limited-edition versions have been manufactured and shipped by Retro Computers Ltd, the company will make the next 3,000 units and then move on to batches of 10,000 . As production scales up, the price will drop. Even at the launch price, with the games included, the Vega costs about 1 percent of the total cost of the computer and the games when they were launched. 1-9 Debate whether there is still a market for this sort of product beyond a relatively small market consisting of fans with an interest in retro products. (AACSB: Communication; Reflective Thinking)

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