Question: This question has two (2) parts. a. Explain the concept of switching and discuss the reasons why a customer might switch form one brand to

This question has two (2) parts.

  1. a. Explain the concept of switching and discuss the reasons why a customer might switch form one brand to another. Provide at least three reasons. (12 marks)
  2. b. Discuss ways in which a paid fitness app can reduce the incidence of switching to another fitness app. (8 marks)

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