Question: This question is based on a sample of 250 consumers. Chick-fil-A collected information on the consumers awareness, trial and repurchase information at its outlets. Unfortunately,

This question is based on a sample of 250 consumers. Chick-fil-A collected information on the consumers awareness, trial and repurchase information at its outlets. Unfortunately, due to a bug in the software, some of the information was lost. These are shown by blanks below. The numbers that do appear are correct.

Aware of the brand: 200
Ever tried the brand: ___
Recent trial: ___
Regular user: 40

WhenChick-fil-A researchers had the full information, they were able to construct a marketing funnel and correctly conclude the following: (a) offering specials to attract first-time customers (i.e., Ever-tried) is necessary (b) coupons are not needed to increase the return rate of first-time triers.

Complete the marketing funnel below by assuming suitable percentages for % Ever Tried and % Recent trial. The percentages you assume should be consistent with the conclusions reached in the preceding paragraph.

Aware Ever Tried Recent Trial Regular User

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