Question: This question is from a Data Analytics Class. I just need the steps to get the correct output in SPSS. Using SPSS, compute each scale

This question is from a Data Analytics Class. I just need the steps to get the correct output in SPSS.

This question is from a Data Analytics Class. I

Using SPSS, compute each scale into a total and avg. Then run a correlation between these summed variables. Are they correlated with each other? Copy & Paste the SPSS output into this word document. Here is the code book (survey) for the data that was collected: . O o Participant ID = Randomly generated number to ensure anonymity. Condition = Banner Ad Condition (Banner #1 or Banner #2) varied based upon the call to action. Banner Ad #1 = Click here to Buy! Banner Ad #2 = Click here to Save 20%! Sale = did a sale occur from this banner ad (No=0/Yes = 1). Amount Per Sale = the amount of the sale time (not including shipping) in U.S. currency. Attitudes Towards Online Advertising 1. I consider online advertising is useful as it promotes the latest products. 2. Through online advertising I got to know more innovative ideas. 3. I refer to online advertising because it allows me to enjoy the best deal out of the competing products advertised. 4. I support online advertising because it is where creativity is highly appreciated. 5. I support online advertising because it plays an important part in my buying decision. Intentions to Purchase Online Items in the Future 1. I will buy products that I see advertised online. 2. I intend to buy products or service online in the future. 3. I would recommend buying products or services online to others. All scales above Attitudes towards Online Advertising & Intentions to Purchase are measured on a Likert Scale from 7 Strongly Agree to 1 Strongly Disagree. Thus, higher scores reflect more agreement with the above statements. SPSS Statistics File Edit View Data Transform Conne 2 Sun Dec Analyze Graphs Utilities Extensions Window Help Untitled2 [DataSet1] - IBM SPSS Statistics Data Editor HO BE Name Width Decimals Label Values None Type String Numeric Missing None Columns 17 Align = Left 1 Participant_ID 17 0 0 2 Condition 19 0 None None 11 Numeric 4 0 None 11 Sale (Yes = 1; ... None = ; Amount of Sale None Numeric 15 0 None 11 Numeric 40 0 None None 11 Right Right Right Right Right Right Right Right 40 0 None None 11 Numeric Numeric Measure Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Role Input Input Input Input Input Input Input Input Input Input Input Input 40 0 None None 11 40 3 Sale Yes1Noo 4 AmountofSale 5 Att_Online_Ad_1 6 Att Online Ad 2 7 Att Online_Ad_3 8 Att_Online_Ad_4 9 Att_Online_Ad_5 10 Purchase_Intentions_1 11 Purchase_Intentions_2 12 Purchase_Intentions_3 13 14 0 None 11 Numeric Numeric None None 40 0 11 None None 2 0 None 11 Right Numeric Numeric 2 0 None None 11 Right Right Numeric 2 0 None None 11 15 16 17 18 19 20 21 22 23 Data View Variable View IBM SPSS Statistics Processor is ready Unicode:ON Classic Using SPSS, compute each scale into a total and avg. Then run a correlation between these summed variables. Are they correlated with each other? Copy & Paste the SPSS output into this word document. Here is the code book (survey) for the data that was collected: . O o Participant ID = Randomly generated number to ensure anonymity. Condition = Banner Ad Condition (Banner #1 or Banner #2) varied based upon the call to action. Banner Ad #1 = Click here to Buy! Banner Ad #2 = Click here to Save 20%! Sale = did a sale occur from this banner ad (No=0/Yes = 1). Amount Per Sale = the amount of the sale time (not including shipping) in U.S. currency. Attitudes Towards Online Advertising 1. I consider online advertising is useful as it promotes the latest products. 2. Through online advertising I got to know more innovative ideas. 3. I refer to online advertising because it allows me to enjoy the best deal out of the competing products advertised. 4. I support online advertising because it is where creativity is highly appreciated. 5. I support online advertising because it plays an important part in my buying decision. Intentions to Purchase Online Items in the Future 1. I will buy products that I see advertised online. 2. I intend to buy products or service online in the future. 3. I would recommend buying products or services online to others. All scales above Attitudes towards Online Advertising & Intentions to Purchase are measured on a Likert Scale from 7 Strongly Agree to 1 Strongly Disagree. Thus, higher scores reflect more agreement with the above statements. SPSS Statistics File Edit View Data Transform Conne 2 Sun Dec Analyze Graphs Utilities Extensions Window Help Untitled2 [DataSet1] - IBM SPSS Statistics Data Editor HO BE Name Width Decimals Label Values None Type String Numeric Missing None Columns 17 Align = Left 1 Participant_ID 17 0 0 2 Condition 19 0 None None 11 Numeric 4 0 None 11 Sale (Yes = 1; ... None = ; Amount of Sale None Numeric 15 0 None 11 Numeric 40 0 None None 11 Right Right Right Right Right Right Right Right 40 0 None None 11 Numeric Numeric Measure Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Nominal Role Input Input Input Input Input Input Input Input Input Input Input Input 40 0 None None 11 40 3 Sale Yes1Noo 4 AmountofSale 5 Att_Online_Ad_1 6 Att Online Ad 2 7 Att Online_Ad_3 8 Att_Online_Ad_4 9 Att_Online_Ad_5 10 Purchase_Intentions_1 11 Purchase_Intentions_2 12 Purchase_Intentions_3 13 14 0 None 11 Numeric Numeric None None 40 0 11 None None 2 0 None 11 Right Numeric Numeric 2 0 None None 11 Right Right Numeric 2 0 None None 11 15 16 17 18 19 20 21 22 23 Data View Variable View IBM SPSS Statistics Processor is ready Unicode:ON Classic

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