Question: This question is from the subject- Organizational development and change can you please answer the questions 7 and 8 according to this topic we just
This question is from the subject- Organizational development and change
can you please answer the questions 7 and 8 according to this topic


we just need to choose an organization and apply communication plan on that organization and answer all the questions according to that.
OPTION 2: A COMMUNICATION PLAN Design of a Change Management Communication Plan. Find an example of an organization that is going through a change process for should go through one!). Identify a need for a communication plan, where in your educated opinion based on our classroom sessions and other reading you see the need for communication within the employee/management base and/or with external audiences such as clients, customers, or other stakeholders Your change mgt communication plan must have the following 12 components: 1. Description of what is changing and when 2. Urgency and purpose of change (why is it happening now) 3. Impact of change (what will employees, others be affected) 4. Target audiences: a) those directly affected by change and how (need to know), b) those indirectly affected (should know) 5. What actions will be taken to communicate to varioin cultures and ethnicities and English as a second language 6. Communication objective: (raise awareness, change behaviour, change attitudes, build support, neutralize critica, etc.)? 7. Overall key message. (Why being done, how being done, when being done, to whom being done). 8. What is the single most important message that must be remembered (Called SOCO. Single Overriding Communication Objective). Change Communications Plan 1/2 1. What's happening? (the focus of change) trigger event 2. Why is it happening? (urgency, purpose) 3. Who / what is directly affected? 4. Who supports the change? Who is resisting the change? Why? 5. What's your communication objective? (raise awareness, change behavior, change attitudes, build support, neutralize critics). Why? 6. How do you know if your communication is working? Change Communications Plan 2/2 7. What is the emotional impact of that message? 8. What are the facts supporting that message? 9. What tools are you going to use to communicate? Include social media and timing - (Intranets, company web sites, blogs, Twitter, e-mail, Facebook, speaking to groups, corporate publications, bulletin boards, etc. 10. How often are you going to communicate? 11. How do you know if your communication is working thanks
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