[This question is worth four points] A brand is planning a Buy One Get One (BOGO) Free offer. Historical sales show that a BOGO sales promotion triples a brand's average monthly unit sales. The higher sales do not yet include the free items. A month after a BOGO sales promotion, unit sales are 40% below average unit sales. On months without sales promotion, the brand sells an average of 20,000 units. Its manufacturer's selling price is $10.00 and its variable cost is $2.00. A BOGO offer requires $50,000 for retail trade support. What is the brand's contribution after sales promotions? Select one: O a. $310,000 O b. $246,000 O c. $66,000 O d. $366,000 [This question is worth four points) A small bath tissue manufacturer is considering two sales promotions: a 50% OFF coupon promotion or a reusable container (premium) promotion. If the manufacturer uses a coupon promotion, 1,500,000 coupons are to be distributed with the expectation of a 5% redemption rate. The costs of printing and distributing the coupons is $100,000. The other option is to offer a FREE canister (premium) for every purchase. The premium being considered costs $0.50 per unit. There are no other costs associated with running the canister promotion. Historical records show that coupon promotions typically double the product's average monthly sales while a premium promotion increases sales by only 50%. Neither promotions affect the next month sales. On an average month, the product being considered for sales promotion sells 100,000 units at its regular price of $10.00, and its unit contribution at full price is $6.00. Based on contributions after sales promotions, which sales promotions should the manufacturer use? Select one: O a. The manufacturer should use the coupon promotion. O b. The manufacturer should use the premium promotion. 0 c. The manufacturer should not use either sales promotion. O d. The manufacturer can use either the coupon or the premium promotion. This refers to the act of monitoring the performance of a sales promotion campaign to ensure objectives are met. Select one: a. Intervention O b. Objective planning O c. Control O d. Measurement In terms of redemption patterns, delivered via product packages tend: Select one: O a. not be redeemed at all. O b. to be redeemed sometime after the first month but early enough in the coupon campaign. O c. to be all redeemed during the first month. O d. to be redeemed during the final months. [This question is worth four points] A brand is planning a Buy One Get One (BOGO) Free offer. Historical sales show that a BOGO sales promotion triples a brand's average monthly unit sales. The higher sales do not yet include the free items. A month after a BOGO sales promotion, unit sales are 40% below average unit sales. On months without sales promotion, the brand sells an average of 20,000 units. Its manufacturer's selling price is $10.00 and its variable cost is $2.00. A BOGO offer requires $50,000 for retail trade support. What is the brand's contribution after sales promotions? Select one: O a. $310,000 O b. $246,000 O c. $66,000 O d. $366,000 [This question is worth four points) A small bath tissue manufacturer is considering two sales promotions: a 50% OFF coupon promotion or a reusable container (premium) promotion. If the manufacturer uses a coupon promotion, 1,500,000 coupons are to be distributed with the expectation of a 5% redemption rate. The costs of printing and distributing the coupons is $100,000. The other option is to offer a FREE canister (premium) for every purchase. The premium being considered costs $0.50 per unit. There are no other costs associated with running the canister promotion. Historical records show that coupon promotions typically double the product's average monthly sales while a premium promotion increases sales by only 50%. Neither promotions affect the next month sales. On an average month, the product being considered for sales promotion sells 100,000 units at its regular price of $10.00, and its unit contribution at full price is $6.00. Based on contributions after sales promotions, which sales promotions should the manufacturer use? Select one: O a. The manufacturer should use the coupon promotion. O b. The manufacturer should use the premium promotion. 0 c. The manufacturer should not use either sales promotion. O d. The manufacturer can use either the coupon or the premium promotion. This refers to the act of monitoring the performance of a sales promotion campaign to ensure objectives are met. Select one: a. Intervention O b. Objective planning O c. Control O d. Measurement In terms of redemption patterns, delivered via product packages tend: Select one: O a. not be redeemed at all. O b. to be redeemed sometime after the first month but early enough in the coupon campaign. O c. to be all redeemed during the first month. O d. to be redeemed during the final months