This question randomly assigns a case study based on the first letter of your surname. For example, if your surname is Barnes, you need to use the case study link A-F (Who Gives A Crap) to use as the basis to answer the question. Please note: Answering without a case study that is not allocated via your surname will not be marked.

A - F https://au.whogivesacrap.org/

G - L https://au.keepcup.com

L - P https://www.memobottle.com.au/

Q - Z https://www.pleasantstate.com/

Assume that you are working for the company assigned through the above link. The company is looking for a digital communications plan to launch a series of Australian products targeted at the 35 - 45-year-old age demographic. Using the 6 Is of e-marketing, design a communications strategy using appropriate illustrations.

The first letter of my surname is X.