This question relates to customer behaviour and relationship intensity. The

Etutor will discuss this with you in one of the workshops. You are required

to research a South African online shopping store. You need to provide the

following information about this e$-$commerce entity:

$[20]$

$2\mathrm{.}1$ Name of the eCommerce entity.

$2\mathrm{.}2$ URL of the home page of this e$-$Commerce entity.

$2\mathrm{.}3$ Describe the $4$Ps for marketing that the specific company applied. $(4)$

$2\mathrm{.}4$ Identify the market segment that this eCommerce entity targets. $(2)$

$2\mathrm{.}5$ Identify the methods the eCommerce entity uses to communicate with its

market segment.

$(4)$

$2\mathrm{.}6$ Describe the stages of customer loyalty that a customer will experience

during the relationship with this eCommerce entity.