This question relates to the What is Strategy article and the video lecture discussion in topic

#$1.$ Fully explain the statement$/$quote below and why it is true. In your answers, explain what

is meant by fit and sustainability. I want you to explain the quote as if you were informing

the executive leadership team in order for them to realize how the company is going to

achieve true competitive excellence and not settle for mediocrity. Explain the quote in a real

practical, business way. You should be able to answer this question in $\mathrm{.}5-\mathrm{.}75$ page.

$$Strategic fit among many activities is fundamental not only to

competitive advantage but also to the sustainability of that advantage.$$