This reflection activity is comprised of two sections, collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts. Company Comparison

Select 2 global companies from the same industryStarbucks and Dunkin Donuts.

Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and creates sustainable global marketing strategies that offer unique value to the customer.

Address each of the following points in your analysis: Methods of differentiation used to create sustainable customer value in global markets Threats or opportunities created by changing demographics and social trends in global markets Ways in which the companies demonstrate ethics and social responsibility in their marketing