This relates to: FNS40815 Certificate IV in Finance and Mortgage Broking FNSINC402 Develop and maintain in-depth knowledge of products and services used by an organisation or sector

Activity 5

Describe the general standards of financial product promotional and marketing practice that would be reflected in organisational policy and procedures.

(Identify organisational policy in terms of promotional and marketing strategies).

Activity 6

Outline some of the changes organisations may need to make to their sales promotion procedures to consider the trend to 'consultative selling' (which places the emphasis on the salesperson becoming a "trusted advisor" to the customer).

(Describe ethical and regulatory conditions that must be adhered to in promoting products and services to clients).

Activity 7

Outline why financial institutions have adopted 'cross-selling' techniques to grow their businesses.

(Outline general client characteristics and needs for the organisation or sector).