Question: This section consists of ONE (1) compulsory question. Answer ALL. (20 marks) Q1. Assuming you are the advertising manager of ABC company who responsible for

This section consists of ONE (1) compulsory question. Answer ALL. (20 marks) Q1. Assuming you are the advertising manager of ABC company who responsible for promoting a new supplement product, NUTRIWAY. NUTRIWAY is a nutritional supplement to improve immunity. It is scientifically formulated to support adults' active lifestyles and daily nutritional needs. (a) Suggest how NUTRIWAY could be promoted to its target consumers as an approach goal and an avoidance goal. (6 marks) (b) Develop an advertisement of NUTRIWAY appeals to the target consumers with high optimum stimulation level. (4 marks) () Propose an idea on how to apply the concept of closure for the advertisement of NUTRIWAY. (5 marks) (d) Provide TWO (2) suggestions to ABC company on how to adopt societal marketing concept

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