This section contains 3 questions. Answer 2 questions only. (25 marks each)

QUESTION 1

Analyse the role and the impact of a project manager on a project. (25 marks)

You are Jane Smith, Marketing and Sales Director of MedTech, the global pharmaceutical company. You receive the following email:- From: John Robertson, Managing Director To: Jane Smith, Global Marketing and Sales Director Hi Jane, Its been five years since we got approval for the new cancer drug, recruited the salesforce and got it into the market. Sales have been good but having looked at the latest figures I would have hoped they would be much higher by now. You are Jane Smith, Marketing and Sales Director of MedTech, the global pharmaceutical company. You receive the following email:- From: John Robertson, Managing Director To: Jane Smith, Global Marketing and Sales Director Hi Jane, Its been five years since we got approval for the new cancer drug, recruited the salesforce and got it into the market. Sales have been good but having looked at the latest figures I would have hoped they would be much higher by now.

QUESTION 2

Define and compare the different roles and characteristics of a modern leader and a manager in context of automotive industry. (25 marks)

Discuss the advantages and disadvantages of Medtech paying the salesforce on a commission-only basis. What specific changes would you recommend to John and wh

QUESTION 3

The key to a successful organization is to have a culture based on a strongly held and widely shared set of beliefs that are supported by strategy and structure. Critically appraise the meaning of good culture and its application in an organization.

(25 marks)