This section contains THREE questions. Answer ALL questions. QUESTION 1 The two most front and centre teams in any firms are the sales department and the marketing department. They work closely together yet they are different in a few aspects. Illustrate the differences between the two based on the following: the origin point, the focus, the nature of work, the goal, and the target. (10 marks) QUESTION 2 You are planning to open an all-natural vegan ice cream store in Petaling Jaya, near City University campus called Kind Treats. Describe any FIVE (5) microenvironment factors that influence the opening of Kind Treats. (10 marks) QUESTION 3 Part of developing a strategic future portfolio, a company might want to decide on which business that it should go into in the future. A company may decide to expand or downsize the future business portfolio. Explain all FOUR (4) expansion strategies that a company may opt for. (10 marks) influence the purchasing decisions of BMW owners. As a result, they are reluctant to switch to a different luxury car brand. i. Describe any TWO (2) influential major factors when buying a luxury car purchase. (5 marks) ii. Evaluate the buying decision process of purchasing the BMW 3-series car. (15 marks) QUESTION 2 As a professional chef, also a butter producer, Jamie believes there is a market for the highest quality organic butter. He believes that discriminating home cooks as well as chef in fine restaurants would be willing and able to pay a premium price for such a product. He also believes that the marketplace would attach significant value to such a product based upon its origin in Auckland, New Zealand. Jamie has gathered information about several companies that produce and sell organic butter. He has found that some producers have taken a high-volume approach and distribute their traditional butter products. These creameries stress the organic nature of their butter to differentiate their product. Others appear to have positioned themselves as stockists of a particularly high-quality product that also happens to be organic and have price their butter at a significant premium. i. Justify any TWO (2) segmentation bases that seem to be most appropriate for Jamie's organic butter. (5 marks) ii. Discuss the ways in which Jamie could position his organic butter in the market. ( 15 marks) This section contains TWO questions. Answer ONE question only. QUESTION 1 In 1999, BMW for the first time surpasses Mercedes-Benz as the number one selling car in the luxury car market. This record is attributable to the BMW 3-series model which offers stylish and compact design, with attractive blend of colour. With lower affordable prices and lower engine capacity, it is no surprise that many young and single successful executives favoured the car as they were able to pay lower road tax and insurance for a luxury car. Based on a survey, besides reliability and performance, attractive design, elegance, and recognition are among the attributes that influence the purchasing decisions of BMW owners. As a result, they are reluctant to switch to a different luxury car brand. i. Describe any TWO (2) influential major factors when buying a luxury car purchase. (5 marks) ii. Evaluate the buying decision process of purchasing the BMW 3-series car. (15 marks) QUESTION 2 As a professional chef, also a butter producer, Jamie believes there is a market for the highest quality organic butter. He believes