Question: This section summarizes background information on the market, competition, and the macroenvironment and trends. This is your 4 Cs: company, customer, competitors, and context. How

This section summarizes background information on the market, competition, and the macroenvironment and trends. This is your

4

Cs: company, customer, competitors, and context. How is lululemon performing right now? Who is your target audience? What do you know about them? Who are your competitors? And what is happening in the world that may impact the company. Feel free to conduct macro and micro

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trend analyses on the market and industry using the PESTELI approach. This section should answer the question Where are we now?

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