This segmentation category answers the question, "How do my customers live their lives?" demographic behavioral geographic psychographic O geodemographic QUESTION 9 strategy can allow a firm to respond to demographic and other changes in the market. mass marketing benefits marketing O concentrated marketing O multisegment marketing Oniche marketing QUESTION 10 A company that produces laundry detergent offers one product with stain removing action while another is made for energy efficient washing machines. The company has utilized a strategy O demographic segmentation loyalty segmentation benefits segmentation psychographic segmentation O geodemographic segmentation 100 il