This should be a high$-$interest case, particularly for aficionados of HGTV $($Home and Garden Television$).$ It provides a unique opportunity for students to discuss the Gaines's attempts to gain traction in the hospitality industry due to the notoriety provided by a television program. Students should develop an appreciation of the need for companies to tailor a strategy and develop capabilities that fit the specific industry to build a sustainable competitive advantage.

Before beginning this exercise, you will need to read the Fixer Upper case.

What strategic issues confronted Magnolia, Inc. in $2018?$ What market or internal circumstances should most concern owners Chip and Joanna Gaines and the company's senior management team?

Select "yes" for those statements below that are accurate and choose $"$no$"$ for those that are not.

a$.$ sustaining the pace of growth

b$.$ maintaining the pace of diversification to assure growth

c$.$ declining market conditions and high unemployment rates

d$.$ recruiting and retaining experienced, objective management to run their disparate portfolio of business

Click to select$)$ hat$()$

e$.$ a limited number of resources to spread to all of the different lines of business

f$.$ remaining in the good graces of the City of Waco to continue expansion

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