This should be presented as an article. You will be expected to draw upon academic sources as well as research on your chosen organization. (Word Limit: 2000 words)

You have recently taken up an internship with MarketingProfs Today, an American owned online training platform that has entered the UK market. You have been assigned to work with the team who have responsibility for creating free articles for their website. It is very important that this team create engaging articles since it helps to recruit new members for their Pro subscription platform.

Your first task is to create an article that examines and evaluates the marketing mix of an organisation of which you are familiar. The article should focus on two/three elements of this organisations extended marketing mix. Give consideration as to how the integration of these elements within a recent marketing campaign have enabled it to achieve its marketing and organisational objectives. The editor has requested that your article includes an examination of impact of digital media. For comparative purposes, you may wish to draw on best practice examples from within the industry as part of your evaluation.

Assessment Criteria

1.Integration of the theoretic concepts within the marketing mix into the article

2.Accurate analysis and evaluation of the chosen organisations integrated marketing mix.

3.Assessment and critical evaluation of how the organisations marketing mix enables the organisation to achieve its business and marketing mix.

4.Discussion of the impact of digital media within a recent marketing campaign