This should integrate ideas from Workshop 8 with your own personal strategy safari - go out into the world and find strategy first hand, then tell the class about it! Find a company that has clearly grown recently due to an expansion effort - state, in the two bullet full-sentence format, the type of expansion, in line with the Product Market Growth Matrix, and the results as indicated in increases in sales dollars, product units, etc.. Ex. - McDonald's, as cited in the text, has recently used uses the Dollar Menu to achieve better Market Penetration... This should integrate ideas from Workshop 8 with your own personal strategy safari - go out into the world and find strategy first hand, then tell the class about it! Find a company that has clearly grown recently due to an expansion effort - state, in the two bullet full-sentence format, the type of expansion, in line with the Product Market Growth Matrix, and the results as indicated in increases in sales dollars, product units, etc.. Ex. - McDonald's, as cited in the text, has recently used uses the Dollar Menu to achieve better Market Penetration