This some marketing question, many problem i can't sure please help me.

Indicate whether the statement is true or false. 1. A company's supply chain includes all of the companies involved in the upstream and downstream ow of products, services, nances, and information, extending from initial suppliers to the ultimate customer. a. True b. False 2. The marketing channel is the upstream portion of the supply chain that is charged with moving component parts or ra1 materials to the producer. a. True b. False Indicate the answer choice that best completes the statement or answers the question. 3. Identify a true statement about supply chain management. a. It reects a completely employee-driven management philosophy. b. It enables supply chain managers to focus on pushing products down the marketing channels to consumers. c. It enables supply chain managers to respond quickly to sudden changes in supply or demand. (I. It gives assembly line employees total control of materials, processes, money, and nished products. 4. A is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain. a. market grouping b. common trade alliance c. retailer monopoly d. marketing channel 5. negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving nished goods from the manufacturer into the hands of the nal consumer. a. Intermediaries b. Laggards c. Early adopters d. Innovators Indicate whether the statement is true orfalse. 6. A company that offers the same services as its competition has a competitive advantage. a. True b. False 6. A company that offers the same services as its competition has a competitive advantage. a. True b. False 7. Noise refers to anything that interferes with, distorts, or slows down the transmission of information. a. True b. False 8. Persuasive promotion is used to keep the product and brand name in the public's mind. a. True 9. Advertising increases as aproduct enters the decline stage of its life cycle. a. True b. False 10. Consumers making routine buying decisions are more extensively involved in the decision-making process than consumers making complex buying decisions. a. True b. False Indicate the answer choice that best completes the statement or answers the question. 11. refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to inuence an opinion or elicit a response. a. Upselling b. Production c. Promotion (1. Encoding 12. The managers at Pork Farm Inc, a meat packing company, want to create more consumer demand for the company's products that are being overshadowed by its competitors. They have a meeting to decide the effective communication strategies that can be used to increase the popularity of Pork Farm 1nc.'s products among customers by highlighting their company's products. In this scenario, the managers at Pork Farm Inc. are developing a a. promotional strategy h. distribution strategy c. service strategy (1. price strategy 13. The researchers at Beans Inc., a coffee manufacturing company, developed a new variety of high-quality ground coffee. The new variety was priced at a comparatively lower price than those available in the market. Therefore, the advertisements for the product stated, "The highest quality coffee does not have to be expensive." This is an example of communicating a product's a. marketing mix b. product parity c. competitive advantage d. competitive parity 14. seeks to convert an existing need into a want or to stimulate interest in a new product. a. Reminder promotion b. Persuasive promotion c. Informative promotion (1. Connective promotion 15. is designed to stimulate a purchase or an action. a. Connective promotion b. Reminder promotion 0. Informative promotion (1. Persuasive promotion 16. Dernz Inc., a food manufacturing company, markets tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Dernz's ketchup instead of other brands' ketchup. In this scenario, Dernz Inc. must employ a. reminder promotion b. persuasive promotion 0. informative promotion (1. connective promotion 17. is a promotional element with a very low cost per contact. a. Social media b. Personal selling c. Public relations d. Sales promotion 18. A requires a manufacturer to focus its promotional efforts on end consumers. a. push strategy h. print marketing strategy c. pull strategy (1. service strategy l9. PowertoU has developed an organic and natural energy drink. Before launching the drink in the market, the management of PowertoU decides to release a teaser video about the product and its contents and benets. In the context of the goals of promotion, this an example of a. informative promotion b. persuasive promotion c. reminder promotion (1. relationship promotion 20. Briey explain the AIDA model. 21. Briey explain the integrated marketing communications (IMC) concept. What are the reasons for its growing popularity? 22. Explain the different stages of the product life cycle. 23. Robert is a salesperson at Sepia Furnishings, a mattress store. He is knowledgeable about the products and helps customers understand technical differences between the various models of the mattresses. If the customers look convinced, he encourages them to lie down on the mattresses and try them. In the given scenario, Robert is engaged in a. personal selling b. advertising c. public relations (1. sales promotion 24. As receivers in the communication process, marketers: a. inform and remind the target market of new and existing products. b. listen to the target market in order to develop appropriate messages. 0. persuade the target market to buy a company's products. d. promote the purchase of goods and services. 25. is the process by which meanings are exchanged or shared through a common set of symbols. a. Evaluation b. Research 0. Analysis d. Communication