This Strategic Management and Policy question

ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS 1. You have recently been employed as a Business Development Manager in a reputable company in Ghana. Due to intense competition within the business environmeat and the changing trends in consumer tastes and preferences, you have decided to develop a strategy for the firm. With your knowledge in strategic management process, discuss the steps you will follow to develop the strategy. (20 Marks). 2. (a) Explain why firms engage in strategy evaluation (2 Marks). (b) A sales department of Fruit Health, a nonalcoholic beverage producer in Ghans, failed to achieve its sales target of 1,000,000 bottles in 2014. A year carlier in 2013 , the company exceeded it target of 800,000 by selling 900,000 bottles. As a result, the management has accused the sales manager of being ineffective and incompetent after increasing advertising budget by 5%, and has therefore threatened to replace him with a more competent person. However this decision is not based on any formal and credible evaluation. As a business strategist, you disagree with the management decision. Critically explore the possible reasons that might have accounted for the failure to achieve the sales target before making any conclusion on the sales manager (18 Marks). 3. "Many thoughtful people are asking whether...it makes sense to " do ' strategy at all. How useful is it to engage in strategic reviews, analysing market positions and setting goals and tactics, when at the end of the process the world will have changed and will continue changing? Is strategy still relevant"? (Arthur D. Little, 1998). Critically analyse the above statement. (20 marks) 4. How finance is managed in business firms can be a key determinant for strategic success. Tutu Ventures, a wholly-owned Ghanaian firm, is faced with a challenge of how to manage for value. With your knowledge in Strategic Management and Policy, you are required to discuss with management, how you can strategically maximise the long-tern cash-generating capability of the firm.(20 Marks) 5. You are a member of a managcment tcam in charge of managing strategic change in a multinational company in Ghana. However, the international office has been concerned about how the implementation of the change is going to be successful in Ghana due to the fear of low levels of expertise in the evaluation process. With your knowledge in Strategic management and Policy, you are required to: (a) Discuss the various stages involved in managing strategio change. (10 Marks) (b) Discuss how you can evaluste the change process to ensure that the objectives are achicved. (10 Marks)