Question: This subject is BMG307/05 Managing International Business. Explain using examples two (2) reasons why many international companies prefer not to use standardized advertising in their

This subject is BMG307/05 Managing International Business.

Explain using examples two (2) reasons why many international companies prefer not to use standardized advertising in their marketing campaigns.

(20 marks)

Remark : Each solution given needs a short paragraph with explanation and example.

Thanks.

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