This task aims to start to get you thinking as a brand manager. It enables you to understand and examine the sources of brand equity, including brand awareness and brand image. The product category you will focus on is laptops (laptop computers, portable computers, notebooks). You are required to pick two laptop brands and then compare the sources of brand equity for this pair. Brand awareness: Discuss and compare consumers' awareness of the selected brands, including brand recognition and recall. Secondary sources should support your discussion and comparison (e.g., journal articles, statistical data, industry and company reports, and reliable online information). You can present personal experience examples where relevant. Brand image: Discuss and compare how consumers perceive the brands' images. You should emphasize key aspects such as brand attributes, brand benefits, and brand associations. Secondary sources should support your discussion and comparison (e.g., journal articles, statistical data, industry and company reports, and newspaper articles). You can present personal experience examples where relevant.