This task will require you to represent the organisation positively in the media and community, in accordance with the organisational policies and procedures.

Use your workplace/organisation's template to make this task.

To do this task, you must:

• Identify the objectives of representing the organisation in:
  • The media

Representing the organisation in the media is usually for a larger audience and done through newspapers, television, trade magazines etc. Examples includeissuing a press release, conducting a press conference and giving a media interview.

• Community

Representing the organisation in the community is usually for a limited audience with a more specific purpose. Examples include giving a speech at a community event in an official capacity, participating in a panel discussion at an industry event or making an investor presentation addressing an investor conference.

• Conduct research required for the representation in the media and community. This can include:

Organisation's objectives, values and standards

• • Organisational media and communication policies and procedures
  • Previous instances of representation by the organisation in the media and community
• Represent the organisation positively by communicating in accordance with the organisational media and communication policy and procedures, in line with the following:
  • At least two business objectives
  • At least two business values
  • At least business standards

ReviewWorkplace Project Task 4: Section 1 - Assessor's Checklistbefore starting this task. This form outlines the following:

• Resources you are required to access to complete the task.
• All criteria your submission must address to satisfactorily make this task.

You assessor will discuss these resources with you, and the criteria outlined in this form prior to this assessment.

Submit the following to your assessor:

• Evidence of representation in media:

This can include:

• copy of press release (give sample)
• audio/video recording of press conference
• transcript of media interview(give sample)
• Evidence of representation in the community

This can include:

• audio/video recording of speech
• transcript of panel discussion(give sample)
• investor presentation used to address investor conference

Include any supplementary documents/sources used to create each instance evidence of representation, such as:

• Organisational documents such as organisation's objectives, values and standards
• Relevant organisational policies and procedures such as media and communication policy and procedures, style guide etc.

Evidence of representation from previous instances of representation of the organisation in the media and community

WORKPLACE PROJECT TASK 4: SECTION 1 - ASSESSOR'S CHECKLIST

ASSESSOR'S CHECKLIST
A.The evidence of representation in the media submitted by the learner:	YES/NO
Representing the organisation in the media is usually for a larger audience and done through newspapers, television,trade magazines etc. Examples include issuing a press release, conducting a press conference and giving a media interview.
1. Is any of the following:	o YES o NO
Copy of press release Audio / Video recording of press conference Transcript of media interview Other (Assessor to specify)	o YES o NO
2. Identifies objective for representing the organisation in the media Objective can include:	o YES o NO
Communication of quarterly and annual financial results Announcement of a product launch or new market entry Announcement of major transformation or corporate restructuring Announcement of mergers & acquisitions Managing a crisis situation Other (Assessor to specify)	o YES o NO
3. Positively represents the organisation in the media by communicating in line with:	o YES o NO
a. At least two business objectives	o YES o NO
b. At least two business values Business values can be communicated explicitly or implicitly. E.g., while answering questions during a media interview	o YES o NO
c. At least two business standards Business standards can be communicated explicitly or implicitly. E.g. while answering questions during a media interview	o YES o NO
4. During the representation, the learner:	o YES o NO
Ensures communication is simple and clear Sets the agenda and ensures the various points refer back to the agenda Uses clear illustrations and examples where possible Presents accurate information Uses a conversational tone, if applicable Avoids using technical jargon Expresses complex data in visuals to get the message across (e.g., infographics, graphs)	o YES o NO
5. Is in accordance with the organisational media and external communication policy and procedures	o YES o NO
6. Includes all sources of information accessed by learner to prepare the evidence of representation in the media	o YES o NO
a. Types of sources include: Organisational documents such as organisation's objectives, values and standards Relevant organisational policies and procedures such as media and external communication policy and procedures, style guide etc. Earlier instances of representation in the media by the organisation	o YES o NO
B.The evidence of representation in community submitted by the learner:	YES/NO
Representing the organisation in community is usually for a limited audience with a more specific purpose. Examples include giving a speech at a community event in an official capacity, participating in a panel discussion at an industry event or making an investor presentation addressing an investor conference.
1.Is any of the following:	o YES o NO
Audio / Video recording of speech Transcript of panel discussion Investor presentation used to address investor conference Other (Assessor to specify)	o YES o NO
2.Identifies objective for representing the organisation in community Objective can include:	o YES o NO
Presenting about a new product or service or technology launched by the organisation Pitching to investors Sharing of views on industry trends Presenting annual financial results at annual general body meeting (AGM) Other (Assessor to specify)	o YES o NO
3.Positively represent of the organisation in community by communicating in line with:	o YES o NO
a. At least two business objectives	o YES o NO
b. At least two business values Business values can be communicated explicitly or implicitly. E.g., while answering questions during a panel discussion	o YES o NO
c. At least two business standards Business standards can be communicated explicitly or implicitly. E.g., while answering questions during a panel discussion	o YES o NO
4.During the representation, the learner:	o YES o NO
Ensures communication is simple and clear Sets the agenda and ensures the various points refer back to the agenda Uses clear illustrations and examples where possible Presents accurate information Uses a conversational tone, if applicable Avoids using technical jargon Expresses complex data in visuals to get the message across (e.g., infographics, graphs)	o YES o NO
5.Is in accordance with the organisational media and external communication policy and procedures	o YES o NO
6.Includes all sources of information accessed by learner to prepare the evidence of representation in community	o YES o NO
a. Types of sources include: Organisational documents such as organisation's objectives, values and standards Media and communication policy and procedures Style guide Evidence of representation from previous instances of representation of the organisation in the media and community Others (Assessor to specify)