This topic relates to digital marketing. Marketing is no longer about marketing to consumers, it is about marketing with and among consumers. Discuss. In your answer incorporate one of the following theories; consumer loyalty, co-creation of value, or consumer engagement. Choose a second theory of your choice. Requirements: You must support your answer with theory. You must use a minimum of 8 journal articles (from sources classified as Journals). Your response should demonstrate a clear understanding and articulation of scholarly research on the topic. You may incorporate brand examples to support your narrative - these should be secondary to your focus on theoretical analysis and critical discussion. See rubric on iLearn (PDF) for grade level requirements. Your second theory may be chosen from the list of theories provided in the question, or from theories you find during your scholarly research search. The word limit is strict - 2000 worxds. This essay assessment targets the development of students understanding of core consumer behaviour. It focuses on enhancing critical thinking skills and encourages students to understand the complex nature of consumer behaviour. Failing to meet the 8 journal article minimum will lead to a 2/50 mark deduction Inaccurate Harvard style referencing will lead to a 2/50 mark deduction