Question: This video covers the five steps necessary to complete a typical sales transaction. Sweetwater Music, however, has taken the traditional approach to sales one step

This video covers the five steps necessary to complete a typical sales transaction. Sweetwater Music, however, has taken the traditional approach to sales one step further by creating relationships with its customers. As you watch the video, pay close attention to the different methods Sweetwater uses when "selling" its products to its customers.

The goal of this activity is to demonstrate an understanding of the steps in the personal selling process and the value added by the salesperson.

Click the button to watch the video. Then, answer the questions that follow.

Why is the loyalty that results from building relationships so important?

This video covers the five steps necessary to complete a typical

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