This week material has been about business strategy, also called generic competitive advantage because it applies to virtually all competitive (non-monopoly) industries. The basic forms of competitive advantage have been explained using Porter's classic dichotomy of Cost Leadership versus Differentiation. These are two different routes to competitive advantage and superior profitability according to Michael Porter.

So the discussion question is, how is this concept of generic strategy used in organizational strategic planning. How is it similar with respect to Porters original conception of cost leadership and differentiation? How is it different? In addition, where and how does Porter's explanation of generic competitive advantage 'end', and where does 'begin'? Try to apply the theory of Porter's conceptualization within the competitive environment.