Question: This week, our discussion thread is centered on the resources and capabilities of the firm. Which should be the primary basis for formulating a strategy:

This week, our discussion thread is centered on the resources and capabilities of the firm. Which should be the primary basis for formulating a strategy: The external market or the internal resources and capabilities? Provide an example of a company in KSA whose strategy has been based upon developing a set of capabilities and then applying them to different product markets. Identify two key resources and two capabilities of the company. Explain the advantages and disadvantages of this approach.

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