Question: This week s case study introduces four dimensions: cultural distance, administrative / political distance, geographic distance, and economic distance. Ghemawat visits how these attributes can
This weeks case study introduces four dimensions: cultural distance, administrative political distance, geographic distance, and economic distance. Ghemawat visits how these attributes can create distance for companies. Economic distance explores the
Cultural distance
Administrative and political distance
Geographic distance
Economic distance
Analyze how the CAGE framework could have helped a company from the article eg Star TV or Merriam Webster better evaluate the risks and opportunities of their global expansion efforts. Alternatively, apply the CAGE framework to analyze a company you are familiar with and its global expansion strategy.
Evaluate the relative importance of the four CAGE distance dimensions for the industry in which your chosen company operates. Which dimensions have the greatest impact and why? How can this analysis inform the company's global expansion strategy?
Post your initial response Due Day in welldeveloped paragraphs. Then, review your classmates' posts Due by Day and provide thoughtful responses to at least two, building upon their analysis or contributing additional insights from the article or your own experience.
Support your arguments with relevant examples and evidence from the article or other sources. The goal is to critically examine how the multifaceted nature of distance influences the risks and attractiveness of international expansion opportunities.
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