This week we are talking about POSITIONING and now is the time to apply your knowledge to your client. Please answer questions #$1,$ #$2$ and #$2$ A below. $($You might want to use some of this information in your final project.$)$ Also, check the Week $4$ video clips.

Also, check the Week $4$ file to see the related video clips.

Here is the first question:

Identify and explain three possible positions for the Kizik or Azzip Pizza brand in the marketplace. Give your rationale for each position. Use the terminology from this week and label each position appropriately:

by rational benefit

by emotional benefit

by user

by the competition

repositioning $($or claiming a new position in the market$)$

Important Note

It's possible to have more than one position with the same label. For example, you might have two different positions that are emotional etc. Remember, when you identify a position$$it should focus on something specific about the brand. Do not try to be everything to everyone.

Question #$1=$ up to $20$ points

$***********************$

$2.$ Identify what you believe to be your strongest position $($from question #$1)$ and give your rationale why it is the strongest of your three positions above.

$2$ A$.$ Propose an idea for a print ad $--$ OR $--$ a TV ad$/$Video$.$

Suggest ideas for visuals and copy that will help convey that position in the marketplace. For example,

If you choose print $--$ Talk about headlines, photos$/$images and copy.

For TV$/$Video: Talk about characters, scenes, story scenario, dialogue $...$ even type on the screen if you like.

NOTE: Your ideas should clearly convey your "strongest" position.

ALSO: Your ideas don't have to be a polished print ad or TV commercial $--$ just make sure you cover key elements to get your point across. Be specific and clear about what is going on in your creative piece.

Questions #$2$ and #$2$ A $=$ up to $20$ points

Total Points $=+40$ points

Please use numbers and related terminology in your answers.