Question: This week we discuss how to customize reports to display company and financial information. Using the KU Library, find an article that discusses techniques used

This week we discuss how to customize reports to display company and financial information. Using the KU Library, find an article that discusses techniques used to evaluate a company's financial performance. What information can financial statement analysis provide? Include discussion of common tools for financial analysis such as horizontal analysis, vertical analysis and ratio analysis. Discuss the benefits of preparing custom financial reports for a company, including ethical considerations for creating custom reports for different users.

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