This week we will examine an age old question, Coca Cola or Pepsi? Since the Summer of 2013, Pepsi's social activity on Facebook has increased from 17m followers to 38m. By contrast, Coca Cola's activity has grown exponentially from 63m scaling up to 108m at current. In your analysis, what is Coke doing to differentiate their brand from the competition and overtake the market share as it pertains to social presence? What kind of approach did each brand take with regard to mobile strategies? There exists many variables that contribute to this gap, let's see what we can compile as a collective!