Question: This week we will learn about and discuss the use of observation as a VOC data gathering tool. Observational research involves observing direct or indirect

This week we will learn about and discuss the use of observation as a VOC data gathering tool. Observational research involves observing direct or indirect behaviors and to learn something about those behaviors. With the advent of technology, we are seeing a blurred line between pure observation (where a person is observing behavior) and technology-based observation.

Questions for Discussion & Analysis:

1. What is the value of observation research from a VOC perspective?

2. What are the effects of technology on observational VOC research and can technology help in observational VOC data collection and analysis?

3. What are the ethical considerations of the technological aspects of observational research? Does technology increase the propensity for the potential for ethical problems?

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