This week we will return one last time to the sharing economy. Your assignment is to develop the concept for a new business for this market space. For example, you may decide that there ought to be a business coordinating the sharing of lawn mowers. (You dont have to pull a Fred Smith on this assignment.)

There are two main deliverables. First, youre to work out the value proposition including target market, problem addressed, your solution, and the points of difference between your solution and whats currently available. Limit this part to 500 words, if possible.

Second, youre to specify how your business might attempt to capture some portion of the value generated and answer whether that value would be sufficient to build a viable business. Limit this part to roughly 250 words.