Question: This week, we will solve a sample mini - case on Net Promoter Score. Vicaccount is an accounting and bookkeeping firm, based in Victoria, servicing
This week, we will solve a sample minicase on Net Promoter Score. Vicaccount is an accounting and bookkeeping firm, based in Victoria, servicing both individuals and small businesses. Marketing Director of the company believes that customer satisfaction is the key to growing Vicaccount, and so for the last two years the Marketing Division at Vicaccount has administered a satisfaction survey to all of their clients. The Marketing Director has hired you as a marketing analyst to analyze the data on client satisfaction and write a report on your findings.
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