Question: This week you have explored how self - concept, lifestyle, and situational influences impact marketing strategies. Let s apply this information to a unique market

This week you have explored how self-concept, lifestyle, and situational influences impact marketing strategies. Lets apply this information to a unique market segment of your choosing. To begin, go to Claritas and choose ZIP Code Look-up, under the section, Where Can I Find Them. Enter a ZIP code youd like to explore. The next page will offer a selection of PRISM groups. Select one that interests you and discuss the following:
What area and PRISM did you select?
Describe the attributes of this segmentation
Identify a current advertising example that you think is targeting this segmentation and why
What is another type of advertising that could be ideal for this area, and why?

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