This week you read the case study: Making the Right Moves? The NFL and Diversity, Equity, and Inclusion in Coach and Executive Hiring. You are also completing a communication plan activity that will be part of your Week $9$ assignment.

Diversity, Equity, and Inclusion $($DEI$)$ programs can enhance organizations' competitive position and brand perception. In the case study you are asked to assume the role of a consultant in helping to make the NFL$\text{'}$s commitments around DEI impactful and effectively communicating their resolve in enacting organizational change.

How can the NFL foster a culture that actively supports and promotes the growth of minority and women coaches and executives within the organization? Support your response with specific examples from the case study.

Discuss $2$ communication strategies you would recommend to the NFL to discover unconscious bias and create buy$-$in for DEI efforts.

How might you use this approach when implementing DEI principles for Snap Inc.?