Question: This week you will be providing a forecast on a new product that you will be developing. Often managers are called upon to make forecasts

This week you will be providing a forecast on a new product that you will be developing. Often managers are called upon to make forecasts for these new products when they don't have historical sales data inside the company. What secondary sources of data might your find? Who specifically would provide it (e.g.: the US Census, US Dept of Commerce, ComScore, Nelsen, . . .)? How would this data be used to support your forecast?

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