This week's case study is "Tech Talk: Creating a Social Media Strategy." This case provides an overview of the electronic publishing industry and its competitive landscape. It introduces you to the different social media business models and encourages you to consider how these business models function. After reading the case study, please answer the following questions in detail.$$

What are the different ways websites get traffic?

What are the different search engine optimization approaches?

What are the different models for social media promotion?

What key performance indicators should Khare focus on when promoting Tech Talk on social media?

What does the emotion analysis of Tech Talk content imply?

How can Khare identify potential influencers from among his subscriber base and engage with them appropriately?

Should Khare manage social media marketing in$-$house or outsource it$?$ If outsourced, what promotion model should he use?