This week's Ch.6 reading on Consumer Decision Making introduces the 5-step consumer decision-making process.

Using your own example of a significant product or service you have purchased in the past two years, explain how you made your way through the 5-step process (i.e., how/when did you recognize your need for the new product/service, what information did you gather, how did you evaluate the alternatives, etc.?). Remember that to earn full marks your post should demonstrate a clear understanding of the relevant concepts and terms introduced in the textbook (Section 6-2, pp.95-98).

Some typical examples could include products or services such as:

• new phone or computer
• new bicycle or car
• new jacket or boots
• new apartment rental
• new course registration (like MARK 110!)