You role-play a stressed-out account executive for a large advertising agency. choose one client (you have three
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Question:
You role-play a stressed-out account executive for a large advertising agency. choose one client (you have three main clients in the case) and help them develop an advertising strategy. You will do this by following the 5 steps below.
Initial Post
- Choose one of the three clients (Seaweed, Plane, Spanish Institute).
- Identify 5 potential market segments they could pursue.
- Narrow your list of 5 down to the 3 you feel would be most profitable to target. Explain why these three were chosen.
- Describe your positioning messages.
- State a "value proposition" for the client's products/services.
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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