This week's discussion post will give you the opportunity to practice summarizing data and reporting out to others, which will be the same format for the Report-Out Video Presentation assignments in Weeks 4 and 5. Your report-out video presentation needs to include the following elements: An overview of the current state of Buhi The average conversion rate of all landing pages with an explanation of why conversion rates are important. The ads (2) with the highest clicks and conversion rates, and why you think they performed well The ad (1) with the lowest clicks and conversion rates, and why you think it performed poorly The search ad campaigns with the highest total revenue, profits, and returns on spend Your recommended budget allocation to move the business forward